Are you looking for a Logo Design in Manchester? Read on to find out why a professional logo design is so important. A logo is an introduction to your brand, so first impressions count. Your logo has a huge impact on your customers’ perception of your services and products and can influence their decision of choosing you over your competitor. At Octopus Ink Creative, we design stunning logos that are memorable, unique and jam-packed with personality. We work closely with you to create the perfect logo that reflects what your business is about and promotes brand trust and brand value.
By choosing one of our logo design packages, we ensure that the right message is sent to your customers. Octopus Ink Creative works tirelessly to ensure that you have the best logo design which you are completely satisfied with. When designing your logo, the following steps below will guide us to make sure we get the best possible logo for your business.
Process and Brief
We start with a conversation either by phone or in person to get an overview of your requirements. We discuss your preferences and competitors as well as goals and collect detailed information so we can create the best Logo Design.
Here, we will organise focused as well as detailed research on your industry and discuss sample logos that you would like and dislike regarding your requirements. We do extra research into colour palettes and font types that are related to your design brief and your specific industry.
Based on our research, we begin with rough comps and sketches of our concepts before bringing them to life. We will give it time to establish. It is essential to reflect on the first drafts a little while. Most often, it takes time for ideas to be completely realised.
Initial Logo Design
After the conceptualising stage, we will create the initial logo designs, making sure we look at various colours and styles, exploring all angles.
Presentation and Revisions
We will present the selected 3-8 logos (depending on your chosen logo design package) to you for review. Next, we revise and refine your favourite logo (or logos) it until you are fully satisfied.
Your logo is supplied to you in any file format you require. You will have full ownership of the logo. If you require business cards, letterheads, or brochures we will start the design process for you.
Contact us today to discuss your project. Whether you are a new start-up business, or an establish brand looking for a re-fresh, we offer Logo Design packages that are right for you. If you want to know the most crucial steps in designing your logo, continue reading our article below. We’ve put together the most valuable ideas to help launch your brand the right way.
7 Crucial Steps in Logo Design Manchester Companies Need to Know
Imagine walking down the red carpet. Imagine hearing soft music and lively chatter behind majestic doors at the end of the hallway. Then imagine pushing the doors wide open. As the entire grand ballroom suddenly becomes still and silent, all eyes turn toward you. One by one, people approach you saying, “It’s a pleasure to meet you,” or simply, “Wow!” as they shake your hand…
That’s the power of first impressions. That’s the same power your logo has. To make sure your logo leaves the best first impression that wins loyal customers, we’re sharing with you seven critical steps in logo design Manchester businesses should never forget.
1. Think Long Term
“A good first impression can work wonders,” said J.K. Rowling. That can be worth a fortune if you think long term and consider the lifetime value of loyal customers. Hence, your mindset should be to have a beautiful logo design that reflects credibility, commitment, and stability to encourage trust and confidence in the long run. After all, your logo is the face of your company. So create a great logo that leaves first impressions that last.
2. Articulate Your “Why”
What makes companies like Apple great? Leadership expert Simon Sinek says it’s their exceptional ability to communicate their “why”—that core belief, vision and reason for existence—that attracts loyal customers and employees. Sadly, most businesses do not even know their “why.” Therefore, they struggle to make an impact. Knowing your “why” is the number one pre-requisite for a logo design that Manchester startups must never overlook if they want to become great.
3. Create a Buyer Persona
Don’t waste your time and money targeting the wrong people who are never qualified customers to begin with. Create a detailed buyer persona that represents your ideal customers. Understand what makes them tick, what inspires or motivates them, their passion, etc. When you can clearly define who you are trying to attract with your logo design, only then will you be able to create a brand that your target customers could readily embrace.
4. Know the Competition
If you want to outclass your competitors, find out the core beliefs they are communicating, the people they are targeting, and how their logos are trying to achieve all that. Are there things you could do differently? Are there untapped opportunities? A single idea may be enough for your brand and logo design to dominate a niche in the market.
5. Differentiate your Business
To succeed in this digital era, marketing guru Seth Godin encourages companies to be the “Purple Cow.” To be different. To be remarkable! There’s too much noise in the market right now. Consequently, it’s not enough to be the best anymore. Sooner or later, someone new will come and claim your throne. That’s what happened to Friendster and MySpace when Facebook arrived! The only way for you to stand out with your logo design is to create something extraordinarily different. Being remarkable is how you position your brand for success.
6. Harness the Power of Visuals
Now, if you still think a mediocre logo will do, think again. Did you know that the brain processes visuals 60,000 times faster than texts? Since 2001, 3M Corporation has made known this game-changing fact. But few companies have actually harnessed its power. Don’t imitate them. Create the most iconic logo that matches your company name. Use distinct shapes and appropriate colours. Different colours highlight different values and elicit specific emotional responses. Choose a logo design that represents your brand in its entirety. Never sell yourself short.
7. Hire Professionals
Finally, if no one in your team can take a bunch of colours and shapes and transform them into one meaningful logo, don’t fret. You can always hire professionals to help you create the perfect logo design that Manchester would be proud of! Don’t leave success and winning loyal customers to chance. Ask help from logo design experts.
Those are the seven crucial steps needed to create the perfect logo. Furthermore. So, if you need assistance, we would be more than happy to help. We are the experts in logo design Manchester startups and established brands turn to for guidance.
Work with us to create your brand image. Our logos are 100% bespoke, memorable and jam-packed with personality! Contact us right here.
Also, you can view the various other branding services that we provide here. Including name generation, brand guidelines and more.