Pasta Shack

Logo & Branding · Packaging


When two friends originally from Aberdeen and Manchester got fed up trying (and failing) to agree on a place to eat every time they got together, they decided to do something about it themselves. No longer prepared to end up in junk food outlets with bland uninspiring menus, the determined duo set about creating a concept that would get people truly excited about when and how they ate.

Pasta shack was born. Iain approached Octopus Ink Creative to bring their new brand image to life! Pasta Shack are a new fast food concept, fully customisable pasta dishes hot and ready to serve in minutes.

We started thumbnail sketching our ideas for the new logo, experimenting with colour schemes and typefaces. After creating the logo and brand image, we went on to create the packaging; pasta boxes and cups, the menu design and more. This is was an amazing project to work on from concept to delivery!


  • Logo Design
  • Branding
  • Menu Design
  • Packaging Design