Slimming World Advertising

Overview

Slimming World released their ‘slim for spring’ supplement in newspapers across the United Kingdom. We came up with some creative press advertising, featuring a series of headlines such as “The weight is over”, “Its as easy as pie”, “Eat wise drop a size” and “It’s a piece of a cake!”. Did you spot that the advert on the right page is noticeable slimmer that the one on the left?