The Co-operative Bank Competition

Overview

The Co-operative Bank wanted to celebrate the launch of their everyday rewards programme. They wanted to give away a cash prize to one lucky winner every day for week 1 of the programme launch. We designed press advertisements which were featured in the Manchester Evening News.

The campaign idea was based around rewarding customers with cash, for items they would usually buy everyday. We came up with advertisements for a variety of prizes, cash for commuting, cash for fuel, cash for coffee, cash for lunch and cash for bills.