Investing in business stationery design in Manchester is a game-changer. Why? When a new potential customer is presented with your business card or letterhead, first impressions count! Your stationery needs to be just as professional as you and your company. Imagine the impression you would get if one business sent you a letter on beautiful branded letterhead paper, while another sent you a letter on a scrap piece of paper. We know which one would impress us the most.
Well-designed business stationery, such as business cards, letterheads, compliment slips, and loyalty cards, make brand building cost-efficient, unobtrusive and memorable. Here at Octopus Ink Creative, we offer high-quality design and use the best printing stock available.
Some company’s business stationery can be perceived as boring, dull and lifeless. Why not use this negative perception to your advantage? Take your customers by surprise and make your materials striking and attention-grabbing. Here are a few tips to maximise your investment in business stationery design in Manchester.
1. Consistency is key.
You need a head-turning suite of stationery that is unique to your brand. Make sure each piece is slightly different to show off your creativity whilst ensuring the consistent look and feel is instantly recognisable to your company.
2. Less is more.
White space used to make people uneasy. It’s like an empty canvass tempting designers to splash colours and whatnot on it. It’s like the dramatic pause or the sound of silence beckoning unsuspecting listeners to reflect. Fortunately, we now know the many benefits of white space.
With all the digital distractions or physical clutter around us, we welcome an empty space like a breath of fresh air. As far as colour psychology is concerned, if that white space is literally white, it means perfection! It connotes wholeness and completion, clarity and integrity. It fosters trust.
Therefore, don’t just slap logos, background colours and texts everywhere. Leave enough white space or blank areas when you design your business cards, letterheads, compliment slips and loyalty cards. Make clients truly feel that you respect and value their space, their freedom, their time. And they will value you.
3. Reveal your true colour.
Colours affect moods and dictate actions. So it’s always smart to harness the power of colours to persuade. However, we highly recommend sticking with only two to three colours. Too many colours look overcrowded and unfocused. They confuse readers and trigger mixed signals and emotions.
Here’s the most crucial part. Marketing science has proven that people make emotional buying decisions and rationalise them later on. Thus, if you want clients to trust you and do business with you, ensure that you elicit the right emotional response that may lead to a consultation, trial service, or sale.
4. Readability over style.
Words are the most direct means to deliver your message. And good typography reinforces them. It must be simple and straightforward. The “Wow!” effect can easily be accomplished by other elements your business stationery design. Leaving your text free to clearly say what you mean and mean what you say.
The challenge is when you want to balance readability and font style. Sure, you can mix readability and style together. But seriously, if readers need to squint their eyes just to make sense of what you have written because the text is too stylish or the font sizes aren’t optimised, that’s clearly a bad sign.
Therefore, use simple and readable text styles to guarantee that your clients get clear, valuable information. Unfettered by anything else. When it comes to good typography and calligraphy, “Simplicity is better. But readability is best!”
Investing in Business Stationery Design in Manchester?
If you want your build your brand, stand out from the clutter, and become more memorable than your competition, invest in a beautiful and efficient business stationery design in Manchester. The cost is minimal but the potential upside is great for both short-term and in the long haul.
Whether you are looking at revamping your existing business cards, letterheads, compliment slips and loyalty cards or creating a new business stationery design that’s consistent and on-trend, contact us for a free consultation today!